The SysMarks Sales & Marketing System. Delivered Online.
A 3-day virtual intensive for Nigerian property developers who want a complete plan and resources to sell their properties.
No flights | No accommodation | No physical logistics
Fee: ₦1,000,000
3 Sessions · 3 Hours Per Session · Live Online · Recorded
Your sales, marketing and media team joins the sessions.
Trusted By Leading Real Estate Developers
What We Build With Your Team
Your team builds three systems around one of your properties, live with us.
CONTENT ENGINE
Build your content system around your properties.
Content pillars, formats, hooks, scripts, shot lists, production workflow and publishing process.Your team leaves with the SOPs and playbooks to keep producing.
OUTREACH ENGINE
Build your prospecting and follow-up system.
Lead sources, outreach scripts, follow-up sequences, reactivation process and daily activity standards.
Your team leaves with a repeatable process for turning prospects and old leads into opportunities.PAID ADS
Build your paid acquisition system.
Campaign structure, audiences, creatives, lead flow, follow-up process and campaign SOPs.
Your team leaves with the campaign structure and targeting plan to execute in their own ad account.
What You Leave With
Complete property-specific sales and marketing plan
Content pillars, hooks, scripts and shot lists
Outreach, reactivation and follow-up playbooks
Meta campaign structure and ad creatives plan
Lead qualification and conversion process
Sales KPIs and tracking system
SOPs, playbooks and templates
AI prompts and supporting resources
Clear team roles and execution roadmap
Your team leaves knowing what to do, how to do it, who owns it and what happens next.
The 3 Sessions
SESSION 1: ATTRACT
Build the foundation for generating demand.
Audit and optimise your customer-facing platforms
Define the target buyer and positioning for the property
Build the Content Engine
Define content pillars and content angles
Create hooks, scripts and video concepts
Build property-specific shot lists
Establish the content production workflow
Define the trust assets buyers need to see
Create the SOP for producing and publishing content
By the end of Session 1:
Your team has a Content Engine, production process and property-specific content plan ready to execute.
SESSION 2: GENERATE
Build the systems that bring prospects into the pipeline.
Build the Outreach Engine
Map your prospecting channels
Create outreach and reactivation scripts
Build the old-lead reactivation process
Define realtor and past-client outreach
Create the relevant outreach SOPs and playbooks
Build the Paid Ads Engine
Develop the ad creative plan
Map the lead journey from ad to sales team
Define lead capture, tracking and ownership
Set up the Meta campaign in your own ad account
Create the relevant SOPs and playbooks
By the end of Session 2:
Your team has acquisition plans and processes for generating and capturing property leads.
SESSION 3: CONVERT
Build the system that turns enquiries into inspections and sales opportunities.
Build the lead qualification process
Structure the WhatsApp sales process
Build the follow-up system
Define inspection booking and confirmation
Build the trust and proof process
Map common objections and responses
Rehearse the inspection conversation
Structure the closing process
Define sales KPIs and reporting
Build the weekly review rhythm
Assign responsibilities to the team
Create the execution roadmap
By the end of Session 3:
Your team has a playbook and process for moving a lead from first contact through inspection to closing.
Who It's For
This is for you if you:
Have a sellable property with a strong location, fair pricing, clean title and a clear reason for buyers to act now
Have a proven track record and reputation as a developer
Have a sales, marketing or media team
Want your team to learn and execute the system
Want SysMarks without travelling for an in-person engagement
This is training and system planning.
We don't manage your ads, chase your salespeople or run your pipeline after the program.
What You Get
3 live virtual sessions
3 hours per session
Session recordings
SysMarks resources and templates
Dedicated WhatsApp group for one week for announcements, recordings and program communication.
Reschedule session lost due to power, internet or attendance. After that, it counts as delivered.
OUR COMMITMENT
You will leave with the Content, Outreach and Paid Ads playbooks, the templates, and a sales and marketing plan your team completed during the sessions.
We don't guarantee sales from training alone.
Results depend on your property, pricing, market, ad budget and team execution.
Investment
₦1,000,000
Paid in full before the first session.
Your team learns the system.
Your company gets the plan.
Your team has the resources to execute it.
Meet Your Lead Consultant
Dr. Malik Haruna King
Hi, I’m the Lead Consultant behind the SysMarks™ Program.
I’ve helped real estate companies across Nigeria and Africa systemize their marketing and sales — installing the exact playbooks, dashboards, and training that turn messy teams into predictable sales machines.
I currently lead sales and marketing operations for 7 top Nigerian real estate companies—building systems, running their demand-generation engines, and training their teams to deliver consistent results.
My mission is simple: to install the systems that keep selling until your property project is fully sold out.
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